Masahiro Sato is the Japan Environment Ministry official in charge of Super Cool Biz 2011 – a government program designed to save energy in the workplace. Plain ordinary Cool Biz was introduced in 2005 to fight global warming but this year’s super version comes on the heels of  Japan’s current nuclear crisis and the overall target is a savings of 15% in electricity consumption beginning this summer when the heat (especially in Tokyo) is intense. In support of Super Cool Biz, Japan’s Prime Minister urges workers to abandon jackets and ties and say “yes” to Aloha Shirts (75 years-old this year — see below).

For more information about Super Cool Biz, visit